Research

Coco Bistro & Bar

During a recent advertising and public relations course, I collaborated with three classmates on a comprehensive research campaign for a local vegan restaurant in Chapel Hill. Our objective was to investigate the correlation between plant-based diets and support for animal welfare organizations. Utilizing a range of research methods—including observations, interviews, focus groups, A/B testing and Qualtrics surveys—we gathered valuable insights. At the end of the semester, we presented our findings and strategic recommendations to the client.